Archives

At its core, a loyalty program is a marketing strategy that encourages people to continue buying from a specific company. When consumers join a loyalty program at a specific retailer, they’re [...]

Today we have a fascinating interview with Stephanie Eidelman, owner and CEO of The iA Institute, a media company for professionals in consumer finance. Read on for her story and perspective on [...]

Research shows, consumers love getting personalized deals when they’re shopping, so Card-Linked Offers are a great way for businesses to build consumer engagement and loyalty. CLOs usually [...]

Card-Linked Offers are a proven way to increase user engagement with loyalty and cash back programs. Check out our last post to read more about CLO programs. What do I need for Card-Linked [...]

To begin, Card-Linked Offers (or CLOs) are digital rewards users can earn by linking their credit card or debit card(s) to an app, website, or loyalty program. When users shop at specific [...]

In July, Pentadata’s very own Ester Shin Valenzuela was named as one of the Digital Commerce Alliance’s “Top 20 Women in Digital Commerce.” We recently sat down with her to talk about her unique [...]