Card-linked offers are one of the primary tools companies use to increase their users’ engagement. The concept is straightforward: if a user shops at a selected merchant with a linked card, they earn a reward, which in turn motivates them to continue buying. In the past, card-linked offers (CLOs) had to be created and maintained through payment networks like Visa, Mastercard, etc., and that system has worked well for many years despite it being very expensive. But in the current fintech world where Data Portability and Open Banking are becoming more prevalent, the CLO system needs to be revisited.
By leveraging Data Portability and Open-Banking, Pentadata has developed a solution that allows companies to start loyalty and cashback programs with CLOs in just minutes, with basically no coding efforts. It’s a one-click integration.
In this product guide we describe the user experience of creating and maintaining CLOs through the solutions we’ve created, thus omitting the need for expensive and time-consuming payment networks. Our solution is not only easy and inexpensive, it can also yield incredible results for your business.
To find out more, download the full product guide here: