Card-Linked Offers

Card-linked offers are one of the primary tools companies use to increase their users’ engagement. The concept is straightforward: if a user shops at a selected merchant with a linked card, they [...]

Loyalty programs are designed to build ongoing relationships between customers and merchants or brands by providing incentives for customers to shop with the company running the program. Loyalty [...]

At its core, a loyalty program is a marketing strategy that encourages people to continue buying from a specific company. When consumers join a loyalty program at a specific retailer, they’re [...]

Research shows, consumers love getting personalized deals when they’re shopping, so Card-Linked Offers are a great way for businesses to build consumer engagement and loyalty. CLOs usually [...]

Card-Linked Offers are a proven way to increase user engagement with loyalty and cash back programs. Check out our last post to read more about CLO programs. What do I need for Card-Linked [...]

To begin, Card-Linked Offers (or CLOs) are digital rewards users can earn by linking their credit card or debit card(s) to an app, website, or loyalty program. When users shop at specific [...]

In July, Pentadata’s very own Ester Shin Valenzuela was named as one of the Digital Commerce Alliance’s “Top 20 Women in Digital Commerce.” We recently sat down with her to talk about her unique [...]

Back in 2020 when we first released MerchantSight, our trademark product that empowers many card-linked offer programs as well as AI applications, the reception was great. There was literally [...]

We met with Ed Puckhaber, the co-founder and chief operating officer of Thanks Again, a B2C airport loyalty platform, and GlidePathCX, a B2B company focused on improving the passenger experience [...]

Imagine this scenario: a 20-something individual is scrolling through his Instagram feed one evening when he pauses to look at an ad for a new sneaker that’s “built for everyday adventures.” Even [...]