Back in 2020 when we first released MerchantSight, our trademark product that empowers many card-linked offer programs as well as AI applications, the reception was great. There was literally [...]
This post is Part 4 of a 5-part series on data portability. You can read Part 1 here, Part 2 here and Part 3 here. Stay tuned for the final post coming soon. Since the presidency of John F. [...]
Imagine this scenario: a 20-something individual is scrolling through his Instagram feed one evening when he pauses to look at an ad for a new sneaker that’s “built for everyday adventures.” Even [...]
According to the 2020 Digital Commerce and CLO Industry Study, today’s consumer is most concerned about saving money, convenience, personalization, and hassle-free yet secure shopping [...]
How to Identify a Merchant ID Merchant Identification, often called Merchant ID lookup, enables you to understand who the merchant involved in a financial transaction is. For hundreds of app [...]
In this post, you’ll see how you can take your existing app that uses the Plaid API and add into it integration with Pentadata APIs in just a few steps. These two suites of APIs can coexist, [...]
Consumer spending trends and rewards program activity have drastically changed since the pandemic began. As buyers habits have shifted (more time spent at home, more shopping online), data [...]
Economists have lifted their 2021 US growth forecast this week from 6.5% to 7%. Total card spending is up 45% from last year and travel search sites note an increase of 27% in summer [...]