Today we have a fascinating interview with Stephanie Eidelman, owner and CEO of The iA Institute, a media company for professionals in consumer finance. Read on for her story and perspective on [...]

Research shows, consumers love getting personalized deals when they’re shopping, so Card-Linked Offers are a great way for businesses to build consumer engagement and loyalty. CLOs usually [...]

Card-Linked Offers are a proven way to increase user engagement with loyalty and cash back programs. Check out our last post to read more about CLO programs. What do I need for Card-Linked [...]

To begin, Card-Linked Offers (or CLOs) are digital rewards users can earn by linking their credit card or debit card(s) to an app, website, or loyalty program. When users shop at specific [...]

In July, Pentadata’s very own Ester Shin Valenzuela was named as one of the Digital Commerce Alliance’s “Top 20 Women in Digital Commerce.” We recently sat down with her to talk about her unique [...]

Back in 2020 when we first released MerchantSight, our trademark product that empowers many card-linked offer programs as well as AI applications, the reception was great. There was literally [...]

Data portability is the ability to move digital data from one database to another. It’s the idea that the personal data companies are gathering online should be accessible by the data subject in [...]

Starting in the 1980s and 1990s, if you were lucky enough to be able to afford a desktop computer, it vastly improved your access to information and increased capabilities that you never would [...]

We met with Ed Puckhaber, the co-founder and chief operating officer of Thanks Again, a B2C airport loyalty platform, and GlidePathCX, a B2B company focused on improving the passenger experience [...]

This post is Part 4 of a 5-part series on data portability. You can read Part 1 here, Part 2 here and Part 3 here. Stay tuned for the final post coming soon. Since the presidency of John F. [...]