How Are You Going to Replace Your Data?
Google has recently announced it won’t use technologies that track individuals across multiple websites. Considering Google accounted for 52% of 2020’s digital ad spend globally, what does this mean for companies needing consumer data to target ads?
The good news is the shift to a consumer opt-in model gives access to much more quality consumer data than before—all while enabling the privacy consumers want and need. Being able to access consumers’ financial data with their permission—rather than from their browsing history—provides much better insight on spending habits and is able to prove incremental spending, all while putting consumers in control.